Sonos now owns Snips, a Paris-based “private-by-design” AI voice platform with the intent of making “the voice experience on Sonos even better,” according to a press release announcing the acquisition. The deal is worth approximately $37.5 million, and brings Snips’ 50 employees and intellectual property to Sonos.
Sonos already offers both Amazon Alexa and Google Assistant voice assistants as options on its smart speakers. So, why does it need Snips?