Taylor Swift gets custom collab with TikTok as UMG battle continues

TikTok has launched a new hub to promote Taylor Swift’s new album where you can earn in-app rewards for completing certain tasks, like following Swift’s account on the platform. The update comes just days after Swift’s music returned to TikTok as the app continues to feud with the singer’s record label, Universal Music Group (UMG).

Image: TikTok

You can access the hub by searching...