India’s cab game has a new green player: A Vietnamese behemoth aiming to win fast

Green SM enters India with a controlled electric vehicle fleet, challenging the aggregator model. This Vietnamese company aims for a premium segment, unlike Uber and Ola's mass-market approach. BluSmart's prior electric fleet operations faced challenges after regulatory issues arose. Green SM's strategy is closely linked to VinFast, its parent automotive ecosystem. Success hinges on managing fleet costs and attracting customers to its premium electric service.