China's Temu may have spent as much as $962 millionon Meta ads in the UK and Europe, with 73 of its top 100 creators likely fake

Temu may have spent nearly one billion dollars on Meta ads promoting products. Research suggests many boosted accounts likely do not represent real influencers. These accounts, often based in Russia and China, promoted Temu products extensively. This practice raises legal questions regarding misleading commercial practices in Europe. The findings also highlight challenges posed by AI and automated content in digital advertising.