India's rich diversity makes localisation necessary for brands, says Shiseido executive

According to Shiseido's Asia Pacific president, the beauty landscape in India is transforming, embracing a rich tapestry of diversity that extends well beyond traditional notions of fairness. As consumers increasingly demand products that reflect their individuality and unique self-expression, there’s a significant opening for brands to innovate. Digital-first initiatives and engaging social media presence are shaping a new generation of ingredient-conscious beauty enthusiasts.