ET World Leaders Forum: Broader media economics key to cricket's success, says JioStar's Uday Shankar

JioStar Vice Chairman Uday Shankar said cricket’s long-term success depends on broader media economics, beyond stadium attendance, as traditional media faces pressure from changing advertising models. Speaking at the ET World Leaders Forum, he also discussed the IPL’s relevance, women’s cricket, digital accessibility, AI-led content innovation and the evolving media business model.