ITC Q4 results: After margin surprise, all eyes now on cigarette tax impact, says Gaurang Shah

ITC Limited reported a steady March quarter. Strong operating margins were a key positive. EBITDA margins exceeded expectations. The company's diversified model cushions tobacco tax pressures. FMCG shows healthy traction. Agri and paperboards were subdued. Future quarters will show the full impact of cigarette tax hikes. Investors watch volume growth and rural trends.