The agencies behind Warby Parker launch a new project to find the next great brand

Project Mercury, from the creatives at Derris and Mythology, aims to work with entrepreneurs and founders from the start.

Aside from being some of the most successful and popular brands to launch in the 21st century, there’s another thing that Warby Parker, Harry’s, Everlane, Glossier, Peloton, Casper, Allbirds, and Away have in common: Derris and Mythology. These two agencies, one a brand consultancy and the other a creative and design shop, have their fingerprints on various parts of these brands.