Volkswagen names Johannes Leonardo lead agency

Three months after WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.

Although the 12-year-old Johannes Leonardo is taking the helm, a network of WPP specialist agencies will cover other functions including data intelligence, the brand website and retail. The group will be based in New York, where Johannes Leonardo has its headquarters.

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