Feeding your dog an entire can of soda normally results in a very sick dog. In Cruel, however, filling your pooch with off-brand Dr Pepper gives you roguelike-style upgrades. In my first run of this frantic run-and-gun shooter, I netted a bonus that gave me extra ammo when deflecting bullets with a melee weapon. To this I responded "Hold on, you can deflect bullets?"
Kicking down the door to the next level, I swiped my axe at the first cultist to take a shot at me, and the projectile pinged off the metal axehead.