Hero MotoCorp Launches Flagship ‘Premia’ Store in New Delhi as Part of Premium Expansion

Hero MotoCorp, today strengthened its premium portfolio with the inauguration of its first ‘Premia’ store in the capital city. This strategic move aligns with the company’s broader focus on elevating its brand experience.

Located in the heart of New Delhi’s automotive hub, Naraina Industrial Area, the new Premia store offers a comprehensive range of Hero, VIDA, and Harley-Davidson motorcycles. The state-of-the-art facility boasts a modern design, incorporating digital technologies to enhance customer engagement.