Netflix is getting more comfortable with ads
Illustration by Nick Barclay / The Verge
With Netflix raking in 8 million more global subscribers over the past few months, the streamer is turning its attention to its ad-supported plan — and for good reason. The budget-friendly tier now accounts for over 45 percent of all new signups in markets where ads are available, according to its second quarter earnings report results released on Thursday.
As part of its efforts to nudge subscribers to its ad plan, Netflix started phasing...
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