India’s running boom has Nike, Asics sprinting for the next $10 billion

Nike has introduced the Vegam Run, its first running shoe tailored for the Indian market. Priced at Rs 3,795, it aims to attract more consumers during a time of increasing running participation. As global sportswear brands recognize the expanding market, both Asics and Adidas are also enhancing their offerings in India. While Asics plans significant growth, Adidas is expanding its manufacturing footprint in the country.