'D2C brands need distribution shift to scale up to 500 crore revenue'

In India, emerging direct-to-consumer (D2C) brands have the potential to generate Rs 100 crore in revenue within a span of two to four years. To escalate this figure to Rs 500 crore, these brands must broaden their distribution networks and engage with new customer segments. Growth opportunities lie in refining brand positioning and activating media strategies.