From T-shirts to ramp walks, political parties rethink how they woo Gen Z

Youth-led protests have prompted political parties to engage Gen Z through informal outreach methods, combining traditional and modern approaches. Parties like Samajwadi Party and Shiromani Akali Dal are launching youth campaigns focusing on issues relevant to students. BJP has adapted its strategies for first-time voters, featuring Prime Minister Modi in interactive events. Congress has organized concert-style interactions with students to foster communication on their concerns.