50 Cent took Vitaminwater equity rather than just an endorsement check; when Coca-Cola bought Glacéau for $4.1 billion in 2007, Forbes says he made $100 million

In a bold move, 50 Cent opted for equity over cash when he partnered with the relatively obscure beverage company, Glacéau. After a successful marketing campaign, the company was sold to Coca-Cola for an impressive $4.1 billion, resulting in a personal gain of $100 million for the rapper. His journey underscores the potential rewards of negotiating equity in influencer endorsement deals.