Odisha man leaves IT job, becomes Rapido rider in Bengaluru to understand customer needs before starting his dairy business says "Paisa bhi milega aur feedback bhi"

An Odisha man who quit his job at NPCI is spending a year riding a Rapido bike in Bengaluru while researching a dairy business linked to his family’s farm. According to a LinkedIn post by Varun Raj, the rider, identified as Dinesh, uses conversations with passengers to understand consumer preferences while earning money during his market research.