The snack twist to India’s three meals a day has a ₹1 lakh crore hidden opportunity

India's culinary habits are shifting, with a marked preference for convenient and health-conscious snack choices over traditional meals. This change is influenced by higher incomes and the fast-paced nature of modern life. As a result, the snack industry is experiencing significant expansion, introducing various innovative products. Quick-commerce services are playing a vital role in making these options easily obtainable for consumers.