Mahindra Group appoints Purnima Lamba as Chief Brand Officer

Purnima Lamba has officially stepped into the role of Chief Brand Officer at Mahindra Group, bringing forth a wealth of international expertise in brand development and strategic insight. Her new responsibilities will include guiding the group's corporate branding and communication strategies. Anand Mahindra highighted the necessity of meaningful dialogue in brand management and expressing eagerness for her innovative leadership in defining the group's future narrative.