From film locations to a creative economy: Meghalaya bets on cinema, digital content and local talent

Meghalaya is developing a creative economy focused on film production and digital content. The state's Film Tourism Policy 2025 offers incentives for productions and local talent. Its OTT platform 'Hello Meghalaya' supports regional content creators and their monetization. Bollywood professionals expressed interest in Meghalaya's locations and emerging creative pool. This strategy aims to create a comprehensive creative value chain for economic growth.