IPO-bound Rentomojo pins growth on 'hard-to-copy' supply chain moat

Rentomojo’s moat lies in its complex rental model, which combines subscriptions, asset ownership, logistics, collections and refurbishment. With 2.5 lakh active subscribers and strong repeat business, the company is scaling ahead of its Rs 1,255.6 crore IPO, backed by improving profitability and access to credit.