India's rice exports to 26 markets rise despite challenges; BIRC 2026 to drive diversification

India's rice exports to key markets saw value and volume increases recently. The Bharat International Rice Conference aims to boost these exports further. This event will focus on showcasing Indian rice varieties for diverse international cuisines. Chefs and consumers will engage with Indian rice through various culinary activities. The strategy shifts from volume to application-led diversification for sustained demand.