Kalyan Jewellers bets on regional jewellery brands to take on local players

Kalyan Jewellers is expanding its strategy to include localized brands like Akshaya Thanga Maligai. This new brand will target value-conscious customers with traditional Tamil designs. The company is also focusing on its asset-light Franchisee-Owned, Company-Operated model for expansion. Technology integration and data-driven engagement are key priorities for future growth.