What Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar see in Purple Style Labs IPO? Here’s what DRHP reveals

Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar are among investors in Purple Style Labs, the parent of Pernia’s Pop-Up Shop, which is gearing up for a ₹660 crore IPO by August-end. The company has received Sebi approval and has expanded from an online platform into physical retail, with 14 Experience Centres across India and London.