India orders Pepsi, Red Bull, Monster and others to drop ‘energy drink’ label despite industry protests

India's food regulator has mandated that beverage brands discontinue the 'energy drink' label. This directive entails a compliance period of ninety days and affects many leading brands. Industry representatives have raised alarms regarding potential damage to brand reputations and the risk of consumer misunderstanding. The regulatory action aligns with international scrutiny surrounding the health implications of high caffeine and sugar content in such drinks.