Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink

The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace "sober-curious" lifestyles and search for quality beverages.

A 2025 Gallup poll found that the percentage of U.S. adults who said that they consume alcohol fell to 54%, the lowest rate in the 90 years it had been tracking. From 1997 to 2023, Gallup found that at least 60% of Americans reported drinking alcohol. The figure fell to 58% in 2024 and again to 54% in 2025.