Wipro Consumer buys Philippines’ S Brands to deepen Southeast Asia bet

Wipro Consumer Care is acquiring Philippine firm S Brands Consumer Care Inc. This move expands Wipro's presence in Southeast Asia's growing premium personal care market. The acquisition will push the Philippines past the Rs1,000-crore revenue mark for Wipro. It brings brands like KeratinPlus and AlcoPlus into Wipro's growing portfolio. This strategic deal strengthens Wipro's distribution across the Philippines' extensive retail network.