Beyond Nvidia: Why AI giants like OpenAI, Google and Amazon are building custom chips

The AI race is heating up as tech giants like OpenAI, Google, Amazon, and Microsoft design their own chips to optimize AI operations. This strategic move aims to cut soaring deployment costs and gain control over crucial infrastructure, moving beyond just building better models. While Nvidia's GPUs still lead in training, custom silicon is emerging as a vital asset for companies navigating the accelerating AI landscape.