Apple raises prices as AI chip costs surge

Apple has started charging more for some of its products, and AI is one of the big reasons why. The increases apply to select iPads and MacBooks, along with HomePod speakers and Apple TV devices. Apple's own store pages now show higher prices on several models than earlier launch materials listed. The iPhone was not included in this round, but analysts warn that may not last.

Apple says it can no longer fully shield customers from soaring memory and storage chip costs tied to AI data center demand.