Sebi weighs allowing celebrity endorsements for market entities

SEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would allow celebrity endorsements at the brand level, while most advertisements will shift to a post-issuance reporting system, enhancing efficiency and relevance. This move acknowledges the widespread use of celebrity endorsements for brand building, but safeguards against undue investor influence on specific products.