Protein coffee is exploding in popularity among adults worried about muscle loss

The latest functional beverage trend isn't asking consumers to develop a new habit. It's asking them to upgrade one they already have.

As interest in protein consumption continues to grow, protein coffee has emerged as a popular way for consumers to combine two staples of their morning routine into a single drink.

The concept has gained traction among fitness enthusiasts, busy professionals and older adults seeking convenient ways to increase their protein intake without overhauling their diets.