Berger Paints looks to strengthen presence in Uttar Pradesh

Berger Paints is set to boost its presence in Uttar Pradesh's smaller towns and rural areas. The company aims to deepen its reach across eastern and western parts of the state. With a network of over 6,000 dealers, Berger Paints is enhancing its ground-level presence. Uttar Pradesh is a key growth market, driven by industrial activity and infrastructure development.