Shedeur Sanders shatters Tom Brady's NFLPA licensing record with massive merchandise-driven payout: report

Shedeur Sanders may not have gotten the first-round draft pick money he was searching for in April 2025, but the Cleveland Browns quarterback still cashed in on a different source.

Thanks to the NFL Players’ Association’s endorsement agreements, Sanders made $17.7 million in group licensing income for the 2025 season, per Front Office Sports.

That money comes from all jersey sales, trading cards and other collectibles purchases by fans, and it’s a record-breaker.

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