Airtel says India’s telecom pricing model is ‘broken’ as ARPU growth slows

Bharti Airtel is dissatisfied with slow ARPU growth due to a flawed pricing system. The company plans to increase average revenue per user by focusing on post-paid plans and encouraging data consumption upgrades. Investments will also target fibre broadband and new growth areas like data centres and financial services. Airtel is committed to strengthening its network and future-proofing its business.