Inside Rachel Zoe's rebuild

Rachel Zoe received a glowing reception after returning to Bravo as the newest cast member on "The Real Housewives of Beverly Hills."

Mark Hanson

Before "The Real Housewives" made creating TV catchphrases a sport, there was Rachel Zoe.

"I die," the phrase she often said emphatically on "The Rachel Zoe Project" when reacting to a fashion look she loved, became millennial shorthand in the early 2000s.

But unlike the many Bravolebrities that came after her, she never monetized her catchphrase — at least not explicitly.