Who is Peter Arnell, America’s new chief brand architect?

The Trump administration just elected designer Peter Arnell “chief brand architect” of the National Design Studio. It’s a role that could have massive ripple effects for how the American government presents itself. 

Arnell has worked with a multitude of well-known companies, including PepsiCo, McDonald’s, Apple, Reebok, and Disney. His work spans disciplines from photography to digital interfaces and physical products, often embracing a creative direction that is simultaneously simple, clean, and bold.