Whataburger’s redesigned packaging proves the Happy Meal could be happier

Whataburger is rethinking the fast-food kids meal.

The Texas-based burger chain just relaunched its Kids Whatameal with a new focus on an engaging packaging experience over a singular plastic toy. In a sense, the packaging is now the toy: The meals come in a bright, white-and-orange box with a handle on top, an interactive maze printed on the side, and one of five collectible sticker packs inside.

“We wanted to build something that was a bit more intentional and experience-led,” Scott Hudler...