Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?

Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These homegrown companies aim for the mass-premium segment, offering stylish footwear. While consumers are willing to spend, building trust remains a key challenge for these new players. The market is experiencing significant growth, especially in metro cities.