Pontiac GTO Name Explained: The Faux Racing Branding That Led To Unexpected Success

The Pontiac GTO was the prototypical muscle car. The iconic three-letter initialism today is more associated with Pontiac than the racing category it usurped. Back in the 1960s, the GM division’s management wanted to appeal to young drivers and tie its brand to performance despite a self-imposed company ban on factory…

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