Moo Deng might seem to most people like just an adorable viral baby hippo, but to the government of Thailand, where she’s from, she’s a cultural ambassador and shining example of the country’s push to boost what it calls its “soft power.”
The term soft power was coined at the height of the Cold War by American political scientist Joseph Nye, who used it to describe “when one country gets other countries to want what it wants” without the use of force, in contrast to the hard power “of...