Brands ride ‘quick’ sleigh as quick commerce dons the Santa hat

The Christmas gifting season saw a 20-30% sales boost for D2C brands in categories such as personal care, desserts, eatables, and activewear, driven by convenience, personalization, and premium offerings. Quick commerce platforms like Zepto, Blinkit, and Swiggy Instamart, among others, played a key role in fuelling gifting-focused sales, enabling last-minute purchases, according to several brands.