How transgenderism in sports shifted the 2024 election and ignited a national counterculture

The same slogan played over and over again.

"Kamala is for they/them, Donald Trump is for you," the line echoed in the ears of millions of American parents and children. The ad often played during the commercial breaks of NFL, college football and MLB postseason games. 

The phrase was launched by the Trump campaign in September. It was repeated in ads, not just for Trump, but candidates down-ballot on the Republican ticket. It has been hailed as the most effective campaign slogan of the entire 2024 cycle.