TikTok first launched its online retail shop in 2023.
Michael M. Santiago/Getty Images
- TikTok Shop is now a more popular online retailer than Shein and Sephora among Americans.
- TikTok Shop first launched in September 2023.
- A new consumer trends report found that 45% of surveyed Americans have bought something on TikTok.
TikTok Shop has surpassed retail giants Shein and Sephora in the online battle for US shoppers.
A 2025 consumer trends report by Coefficient...