The US Federal Trade Commission (FTC) has made some pretty big changes to how companies are allowed to present themselves on the internet, effectively outlawing fake reviews, reviews posted by company employees, fake review sites, AI-generated reviews, etc.
One of the first tests of the FTC’s new policies is a B2B service called Sitejabber, which the Commission has cracked down on.
In a public news post, the FTC charges Sitejabber’s owner GGL Projects, Inc. with violations of the policy.