‘The Party Is Over.’ Suntory Holdings CEO Takeshi Niinami on Adapting to New Consumer Trends

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Takeshi Niinami is not the kind of boss to sequester himself in the plush C-Suite. As CEO of Japanese conglomerate Suntory Holdings, Niinami prides himself on spending time meeting customers and consumers at the business’s coalface. It doesn’t hurt, of course, that Suntory produces not coal but some of the world’s most loved premium spirits, including Jim Beam, Maker’s Mark, El Tesoro tequila...