In June 2000, Google announced that it had won the search wars. “Google will now provide the default search service for Yahoo!” wrote founders Sergey Brin and Larry Page with a very 2000 sign-off: “Keep on Googlin’.” Over the nearly 25 years since, that’s what everyone did, turning Google into a $2 trillion company. Google took control of the most valuable thing on the internet — the box that people ask for stuff — and guarded it.
Over the past two decades...