Capsule's cofounders, Michele Van Ruiten (left) and Kelsey Pedersen (right) want to redefine shopping.
Feather + North/ Michele Van Ruiten
- Capsule aims to revolutionize shopping with an interactive app for on-demand product discovery.
- The app uses computer vision and generative AI to identify and recreate products globally.
- Consumers don't want to just "replicate things they see online," Capsule's cofounder told BI.
The way we shop is in for a revolution.
Instead of walking into a store...