Why Did Adidas Apologize for Its Bella Hadid Sneaker Ad?
Photo: Gotham/GC Images
This week, Adidas tapped Bella Hadid to help re-release its SL 72, a running sneaker that first debuted at the 1972 Munich Olympics. A retro sneaker, an Olympics fashion moment, a yeehaw fashion model holding a bouquet of flowers — what could go wrong? A lot, apparently, because Hadid appears to have been removed from the campaign after pro-Israel groups accused Adidas of antisemitism.
The allegations stem from a tragedy that unfolded during the second week of the 1972 Games...
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