Embedded Insurance: Empowering Customers & Businesses Alike

By Rafael Gallardo, CPO, Weecover

In today’s fast-paced world, the way we purchase goods and services has evolved dramatically. Gone are the days of standalone insurance products that require cumbersome paperwork and lengthy processes. Instead, a new trend is revolutionising the insurance industry: embedded insurance. This innovative approach seamlessly integrates insurance products into the purchase journey of financial and non-financial goods and services. But how exactly does embedded insurance empower end customers and businesses?