The Rise of Personalization in E-commerce: 2024 Consumer Insights by Wunderkind

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization. Follow these tips on personalization to significantly impact your brand’s success...